In-store selling that moves every step closer to yes.

With AutoFi Showroom, every team member on your sales floor performs like your best. Wasting no time. Optimizing your profitability. And turning more shoppers into lifelong customers with an experience they’ve always wanted, moving forward swiftly to a car they love.

Our team of retail experts are there to train and support your staff, online and on-site.

Car shopping may be getting more digital, but the showroom is still where most deals get done...

95% of buyers still finalize their deal in-store.

The end-to-end Sales Platform

Guide, engage & collaborate

Identify and select the right inventory for any customer. Then present deals clearly and confidently with interactive, customer-facing screens that increase trust while providing guardrails to ensure process and profits are protected.

Structure every deal right

Initiate every deal with confidence using one entry point and a consistent workflow, with tools for managers to adjust the deal quickly.

Keep the credit flow moving

Capture and process credit apps in ways that feel natural to the sales conversation — quickly, compliantly, and always aligned to your lender rules and preferences — with soft/hard pull configurations and real-time lender routing.

Handoff without hiccups

Bring customers to F&I full of trust, excitement, and clarity about their deal. Ready to not only finalize their purchase, but to explore aftermarket options and increase your total gross profit.

Beating the Averages

Dealers using full-featured AutoFi Showroom have close rates that are more than double the industry average.

• 2X of app submissions are approved with AutoFi’s Intelligent Lender Routing (vs. 49% when submitted manually).
• 80% YoY sales growth for dealers on AutoFi Showroom in the first half of 2025 (vs. 3.7% for the industry over the same period).
• 6.4%.

Customers are Raving

“AutoFi has allowed us to stop focusing on the small parts of the process and focus more on the customer’s wants and needs.”

Peter Larson Group Director of Sales

Clear Automotive Group

"We believe that if we eliminate some of the unnecessary friction with a customer, that they'll be more apt to listen to us on higher margin products.”

Stephen Hill Dealer Principal & Managing Partner

Oakes Automotive Group

“...that’s really where the experience became over the top.”

JB Burnett Executive General Manager

Preston Automotive Group

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